The Honest Company is a line of safety-conscious, eco-friendly baby care products. After finding success in the US market, The Honest Company was looking to expand into Canada.

DECK developed a launch strategy that included a national eight-week sampling activation, supported by strategic media placement in The Globe & Mail, National Post, Parents Canada, Style At Home, Toronto Life, Western Living and Vancouver Magazine. DECK also developed content and advertising for mommy blogger sites like SavvyMom, BabyCentre.ca, EverythingMom.com and ParentsClub.ca.