BMW was looking to engage its consumers and acquire more leads.
DECK developed a proprietary test-drive experience called the BMW Executive Test-Drive Program. The lifestyle-based program targeted executives and social influencers in Toronto and Vancouver, with strategically located outposts where vehicles could be picked up and experienced for up to 72 hours. DECK was responsible for the management of all experiential elements, permits & Insurance, website design and all associated marketing materials.
TAKING SOCIAL FOR A SPIN
highly targeted impressions
PUTTING FOOT TO PEDAL
dealership leads and engagements
DATABASE GENERATION |
The program was so successful that in addition to the dealer leads, BMW now had a list full of high profile influencers for future programs