Beneplan Co-operative Rebrand

The Beneplan Co-operative was looking for a full service branding, marketing, website and public relations. We had the answer!

The Beneplan Co-operative is an employee benefits co-op that provides group insurance to small and medium sized businesses. We were fortunate enough to provide them full re-branding and identity services, which included research, copywriting, logo development, brochure / business card / print collateral and website design.

To differentiate The Beneplan Co-operative from other insurance providing services, we proposed a creative solution that utilized a simple yet effective hand-drawn digital art style. Alongside bold colours and modern typography, the custom graphics and illustrations serve to provide a clean and uplifting visual that simplifies the often confusing world of insurance. Together these elements communicate the forward-thinking business model and personalized approach offered by The Beneplan Co-operative.