The Cruise Professionals were one of the world's foremost providers of luxury cruise, in need of a rebrand fitting of their past business successes.
DECK expanded the brand’s marketing approach to feature three divisions: Cruise Professionals, African Dreams and Private Travel Designers. DECK also suggested a new name, Tully Luxury Travel, to strategically position CEO Mary Jean Tully as a thought leader in the luxury travel space. DECK planned and executed two media tours in New York and LA, with Mary Jean appearing on multiple broadcasts including OK! TV and The Kathy Ireland Show. Both tours were supported by radio, television and print advertising.