THE TEN SPOT was looking to activate an effective public relations program and series of creative campaigns to connect more deeply with their audience and further establish themselves within the Canadian marketplace.
DECK developed an ongoing, proactive pitching strategy and calendar to ensure that THE TEN SPOT is regularly included in media stories, and to further build brand affiliation and affection. DECK has maximized coverage across all platforms including print, broadcast, online and social media, encompassing a broad range of feature stories, company profile pieces and product placement.
DECK also implemented a targeted media relations plan to introduce the launch of THE TEN SPOT’s new beauty line. Through a creative press kit supported by a national press release, we managed to reach all the appropriate beauty and lifestyle media, plus all the targeted social influencers across multiple platforms.
In addition to public relations services, DECK has also designed seasonal creative campaigns that visually engage and connect with the target audience, while simultaneously pushing sales of all services and products. DECK has developed eye-catching window graphics and in-store assets for each of their 25 locations, including tent cards and front desk signs that seamlessly compliment each creative campaign. DECK is refreshing and refining THE TEN SPOT’s visual identity through the integration of impactful creative design.