Monkey 47 was looking to drive consumer awareness for their highly anticipated launch in the Quebec market. DECK was hired to ideate, plan and execute a launch event in Montreal to generate buzz and excitement for the new product amongst top tier media and influencers.
DECK executed a fully-integrated Monkey 47 experience for both traditional media and social influencers at Perles et Paddock in Montreal. We created several branded photo opportunities throughout the evening to encourage social sharing, including branded popcorn boxes, branded booklets, custom signage and an interactive gif booth. The launch event was highly successful, with over 150 of Montreal's top brand-aligned media and influencers in attendance, resulting in over 5 million impressions for the brand.