Martell Cognac, the oldest of the French cognac houses, was looking to build significant brand awareness through one-of-a-kind experiences
To announce Martell Cognac’s new product releases and launch their H.O.M.E. platform in the Canadian market, DECK planned and executed a luxurious and interactive cocktail event, highlighting all aspects of the brand’s platform, the “art of hosting”. We hosted the event at fitting venue in downtown Toronto and filled the venue to capacity with 300 guests, including influencers, tastemakers, and top-tier spirits and lifestyle media. Through on-site interactive events and initiatives, and features in a number of publications including Toronto Star, SHARP, Quench CityLine, Metro, and Marketing Magazine, DECK’s efforts significantly increased Martell Cognac’s brand awareness, visibility and engagement in the Canadian market.