Lot 40 Canadian Whisky was looking to maximize visibility and brand awareness amongst a targeted demographic through a series of strategic events in Summer 2017.
DECK designed and facilitated two fully-integrated media-facing event experiences that generated significant awareness for the brand, and engaged the target demographic in meaningful ways. DECK elevated Lot 40 Canadian Whisky through a strategic partnership with Shinola, amplifying the shared values that both brands are founded on- craftsmanship, quality & community. Both invite-only events engaged the local Toronto community in multiple ways, allowing for strong relationship-building opportunities and the development of a loyal clientele.
Since then, DECK has been retained as the Agency of Record for the entire Northern Border Collection, which includes Lot 40 Canadian Whisky, Gooderham and Worts, Pike Creek and J.P. Wiser's, and will be facilitating a series of PR and event programming in the upcoming 2017-2018 year.