Hello Bello is a collection of plant-derived, eco-friendly baby care products that was created to eliminate the choice many parents face between what's best for their kids and what's best for their budget. After finding success in the US market, Hello Bello was looking to expand into Canada.
To announce the brand's expansion into Canada, DECK leveraged data and insights to develop press materials, ensuring we were reaching the right audience with the right messaging.
Additionally, we strategically utilized Hello Bello Co-Founder Kristen Bell's time in Toronto to execute a 2 hour press junket. As a result, we secured brand features in The Globe and Mail, National Post, Today's Parent, Elle Canada, The Kit and eTalk to name a few.
To provide third-party validation, we engaged influencers as brand advocates. We sent branded bundles to hundreds of on-brand influencers across the country, resulting in over 10 million social media impressions for the brand.