Gooderham & Worts is a premium four grain Whisky born in Toronto with Torontonians in mind. Gooderham & Worts has a storied history and was once the largest distillery in Canada. Hiram Walker sought to build on the history of Gooderham & Worts and create a whisky that is representative of the city the distillery helped build.
DECK created the brand strategy and executed creative assets in photography, copy-writing, and design to fuel a unique identity built on the concept of community.
DECK also executed marketing assets to engage consumers at point of sale (POS) to increase sales and brand awareness.